Playbooks for the counter
Guides and playbooks for cafes, coffee shops and bakeries: daypart menus, hours, photographs, local search and the systems behind a site that stays current.
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Bakery Pre-Orders and Custom Cakes: the Page That Stops the Phone Tag
Most custom order enquiries die in three rounds of messages. The page structure, fields and lead-time rules that let a bakery quote once and move on.
September 17, 202612 min
Cafe Opening Hours That Tell the Truth: Holidays and Sold Out
Hours are the field a cafe website gets wrong most often and most expensively. How to hold them in one place, handle holidays, and be honest about selling out.
September 14, 202611 min
Why Your Cafe Menu Should Not Be a PDF
A menu published as a PDF or a photo is invisible to search, unreadable on a phone and expensive to change. Here is what a real menu page looks like instead.
September 11, 202611 min
Google Business Profile for Cafes: the Fields That Change Who Walks In
Which parts of a cafe or bakery's Google Business Profile actually affect who finds you, how to keep them matching your website, and the fields most shops leave empty.
September 8, 202612 min
Photograph a Cafe for Its Website in One Morning
A shot list, a light plan and a file routine for photographing a cafe, coffee shop or bakery well enough for a website, using the morning you already work.
September 5, 202611 min
Cafe Website Design: A Daypart Guide for Coffee Shops and Bakeries
How to design a cafe or bakery website around morning, afternoon and evening trade instead of one static menu page that treats every hour the same.
September 3, 202611 minWho writes this
Ines Calloway
Cafe Website Strategist, Portland, OR
Read their writingDesmond Okri
Bakery Operations Editor, Austin, TX
Read their writingBoth are editorial personas writing for GetCafeWebsite. They hold no professional licenses, and nothing they write is advice for a specific situation.
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