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A bakery website redesign for a menu that has outgrown a static page

A bakery website redesign is usually needed once the business has outgrown what the old site can represent, wholesale relationships, custom cake ordering, a seasonal menu, none of which fit cleanly into a site built years ago around one static page.

What it costs

  • Plans$117 a month
  • Build fee$647, after launch
  • Live in7 to 15 days
  • Revisions5 a month
  • PageSpeed90+, guaranteed
  • Domain and hostingIncluded

Signs your shop needs this

  • Custom cakes are a big part of the business and have no page.

  • You supply cafes or restaurants, and the site does not say so.

  • Photos load slowly or look stretched on phones.

  • The site still lists the original opening hours.

Who it is for: This is for a bakery whose site was built when the business was smaller: before custom cakes, before wholesale accounts, before a seasonal menu worth its own page. It suits owners who have outgrown a one-page site and want the new pages added without losing what already works.

Infographic with Toast the mascot: What a bakery redesign adds. Old site to: custom cake ordering page, wholesale page, redirect mapping, reprocessed photography.

Before and after, in practice

Before and after, in general terms. Every menu item and hour shown on this site is example data.

  • Wholesale
    Before:Not mentioned anywhere.After:A wholesale page cafes can find and inquire from.
  • Cake orders
    Before:Call us for cakes.After:A custom order page with lead time, gallery and a routed form.

Adding structure the old site never had

A bakery that has grown into wholesale, custom cakes or multiple locations usually finds its old site was never built to represent any of that. The redesign adds proper pages for each, rather than cramming new services into an "about us" paragraph.

Fixing photography and speed at the same time

Old bakery sites often carry oversized, uncompressed photos that slow the whole page down. The redesign re-processes every image for the correct size and compression while keeping the visual quality that makes the photography worth having in the first place.

How the work is done, step by step

  1. Step 1

    Review what grew

    We list what the bakery sells now that the old site never covered.

  2. Step 2

    Plan the new pages

    Custom cakes, wholesale and seasonal each get a page and an inquiry route.

  3. Step 3

    Reprocess the photos

    Existing photos are resized and compressed for phones.

  4. Step 4

    Redirect and relaunch

    Old addresses redirect to new ones, and you approve before the switch.

What is included

  • Custom cake ordering page

    A dedicated path for celebration orders that the old site never had.

  • Wholesale page

    A proper page for cafe and restaurant supply relationships.

  • Redirect mapping

    Old page addresses redirected so existing ranking and shared links survive.

  • Reprocessed photography

    Existing photos resized and compressed correctly without visible quality loss.

Every plan also includes weekly management, hosting, one domain in your name, 5 revisions a month and researched articles. Full Shift and Open to Close add the AI receptionist, site chat and text replies. See everything in each plan.

How long does it take?

Live in 7 days on Morning Shift, 10 on Full Shift and 15 on Open to Close, from the onboarding call. New pages added after launch are revisions, completed within 2 to 5 working days.

What is not included

Stated plainly, so nothing surprises you later.

  • A new logo or brand identity, unless you supply one.

  • New product photography.

  • Writing your prices, lead times or allergen information.

Methods and tools we use

  • New custom order page with your lead time stated
  • A wholesale page with its own inquiry route
  • Existing photos reprocessed for phones
  • 301 redirects from every old page

What does it cost, and what changes the price?

The redesign, new pages and redirects are inside the plan: Morning Shift at $117 a month, Full Shift at $247 a month plus AI usage, or Open to Close at $597 a month, plus the $647 one-time build fee, invoiced only after the site is live and approved. Adding custom cake, wholesale and seasonal pages does not add to the price.

  • Morning Shift$117/ month
  • Full Shift$247/ month + usage
  • Open to Close$597/ month

What we guarantee on this work

No build fee until you approve

The $647 build fee is invoiced only after the site is live and you are satisfied with it.

90+ PageSpeed, or we fix it

If a page we built falls below 90+ on mobile because of our work, we fix it at no charge.

Your domain and content stay yours

The domain is in your name, and your content and articles are exported to you within 14 days if you ever cancel.

Conditions are in the terms: guarantees do not cover changes made by you or third parties, and the remedy is corrective work rather than a refund.

What owners say about bakery website redesign

My first check was simple: open the bakery preorders page on a phone and try to get in touch. The essentials are within the first screen, with an obvious way to inquire. Staff can now text a single link mid-call instead of narrating the menu.
The old bakery preorders PDF made sense on a printer and nowhere else. Each section has its own link, so answering a question no longer means attaching the whole file. Callers have stopped apologizing for not being able to read it.

Want to see bakery website redesign on your own shop? In a 30-minute demo we show what the site would look like with your menu and hours.

Questions about bakery website redesign

Can you add a wholesale page without rebuilding the whole site?

A wholesale page can be added to an existing site as a revision if the underlying site is otherwise sound, but most redesign requests come alongside enough other changes that a full rebuild is the better value.

What happens to our old blog posts or articles?

Posts worth keeping are migrated and redirected to their new addresses; anything outdated, like a discontinued seasonal item, is retired properly rather than left live with wrong information.

What changes most in a bakery website redesign?

Usually the order paths. Custom cakes, pre-orders and wholesale each get a clear page and a form that lands somewhere you check, which the old site rarely had.

Can we keep our current look?

Yes, if it still fits. We can carry your colors, logo and tone into the new build while fixing speed, structure and the missing pages.

Will our old photos be good enough?

Often, once they are resized and compressed. Where a photo lets a page down, we tell you which ones to retake.

Do we lose our Google reviews or listing in a redesign?

No. Your Google listing and its reviews are separate from the website. We keep the site's details consistent with the listing.

Can the new site take pre-orders for holidays?

It can carry a pre-order page and form routed to you, or link to the ordering platform you already use. We do not run a payment system of our own.

How long is the old site kept live?

Until you approve the new one. The switch happens at a time you choose.

Can you add an AI chat for order questions?

On Full Shift and Open to Close, yes. It answers routine questions like hours and lead times from your site and passes order details to you. It never answers allergen or food safety questions.

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.

Book a demo

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