A website for a specialty coffee shop that sells the roast, not just the room
A specialty coffee shop earns repeat visits by making its beans, brew methods and roast dates as easy to find online as its address, which is exactly what most coffee shop websites skip in favor of a single photo of the counter.
What usually goes wrong for specialty coffee shops and roasters
The current site shows the room but never the actual beans, roast dates or brew methods on offer this week.
There is no page explaining the difference between the pour-over bar and the drip line, so first-time visitors default to the safest order.
Wholesale and subscription inquiries have nowhere obvious to land.
The site does not distinguish a single-origin offering from the house blend, so nothing about the roast reads as a reason to choose this shop over the chain next door.
The pages your site will carry
Home
Current roast and origin notes
Brew methods offered
Wholesale and subscriptions
About the roaster
Location and hours
Catering and events
Contact
The drip and espresso menu leads in the morning; a slower afternoon page can foreground pour-over flights or a cupping, the kind of detail a rushed 7am visitor has no time for.
What coffee shops owners say
We have only just started collecting this data for bakery preorders, and it has already changed our reviews. It shows which page an inquiry started on, not merely how many people visited. Even the first weeks of data sharpened our discussions.
The documentation for the bakery preorders pages assumes nothing about the reader. Contacts, change process, post-publication checks: all written down in plain terms. It has already earned its keep during one absence and one staff change.
Six months after launch
Six months after launch, a new roast goes up the week it hits the grinder, because sending the name and tasting notes is one message. First-time visitors arrive already knowing whether they want the pour-over or the house espresso. Wholesale inquiries land in one place with their own tag instead of scattered across email and DMs, and the roast page has built up a small archive of past origins that people find by searching for them.
Which plan fits specialty coffee shops and roasters?
Most single-bar shops start on Morning Shift at $117 a month. Shops with a busy wholesale or subscription side often choose Full Shift, where the AI agents answer routine questions and take inquiry details while you are on the bar. Roasters who want the most published every week choose Open to Close for 3 articles a week.
Morning Shift, $117/ month: The website, fully managed, live in 7 days.
Full Shift, $247/ month + usage: Everything, plus the AI Engine, live in 10 days. Adds the AI receptionist, site chat and text replies.
Open to Close, $597/ month: Everything, plus the Content Engine, live in 15 days. Adds the AI receptionist, site chat and text replies, plus the Content Engine.
Every plan carries a $647 one-time build fee, invoiced only after you approve the live site.
Questions from specialty coffee shops and roasters
Can the site show which beans are on offer this week without us rebuilding a page every time?
Yes. The current roast and origin notes page is written as a standing template you update by sending us the new bean name, origin and tasting notes as a revision, which is turned around within the standard window rather than requiring you to edit anything yourself.
What should a specialty coffee shop website include?
At minimum: current roasts with origin and notes, brew methods, a menu in real text, hours and location, and a separate path for wholesale or subscriptions. That is the set of pages built on this plan.
Can the site sell our beans online?
We do not build our own store. If you sell beans or subscriptions through a platform, the site links to it clearly from the roast page and the menu.
Do you write about coffee origins in articles?
Yes, if it serves your customers. Articles are researched and written for your shop and area, 2 a week on Morning Shift and Full Shift, 3 on Open to Close.
Can the site advertise cuppings or classes?
Yes. An events section or page lists them, updated by revision, and links to your booking tool if you use one.
Will the site mention the farms we buy from?
If you want it to and have the right to name them. Sourcing detail is one of the few things a chain cannot copy.
Can the AI chat answer "what is on pour-over today"?
On Full Shift and Open to Close, the chat answers from what is published on your site. If the roast page is current, so is the answer. Anything it cannot answer goes to a person.
How long until the site is live?
7 days on Morning Shift, 10 on Full Shift and 15 on Open to Close, counted from the onboarding call.
See it built for coffee shops
A live walk-through, on your screen, of the site you would get.
Book a demo