Roast and origin page
A standing template for current roast, origin notes and tasting notes, updated as a revision.
Coffee shop website design that sells the roast, not just the room
Coffee shop website design should make the current roast, the brew methods on offer and the hours easier to find than a photo of the counter, which is what most coffee shop sites lead with instead.
What it costs
- Plans$117 a month
- Build fee$647, after launch
- Live in7 to 15 days
- Revisions5 a month
- PageSpeed90+, guaranteed
- Domain and hostingIncluded
Built around what you actually pour
A coffee shop's real differentiator is usually the beans and the brew method, not the furniture. The design gives the current roast, origin notes and brew methods their own visible place on the homepage and their own page if there is enough to say, rather than burying that detail under a hero photo of the espresso machine.
Wholesale and subscription pages, designed to convert a different visitor
A visitor looking to buy a bag of beans wholesale or subscribe to a monthly shipment is a different kind of buyer than someone deciding whether to walk in for a latte, and the design treats that page differently: clearer pricing structure, a simpler path to inquire, less daypart framing.
A brand that reads as considered, not generic
Coffee has a visual language that gets overused fast: brown gradients, bean icons everywhere, a script font on every headline. The design pulls from your actual brand colors and a warm but restrained palette so the site reads as considered rather than a coffee-template default.
Signs your shop needs this
Your current beans, origins and roast dates live only on a chalkboard.
First-time visitors cannot tell your pour-over bar from your drip line.
Wholesale and subscription buyers email you because there is no page for them.
The site could belong to any coffee shop in any town.
Who is coffee shop website design for?
This is for a coffee shop that wants to sell the coffee, not only the room: specialty bars with a rotating single origin, shops that roast in house, and cafes with a wholesale or subscription side. It fits owners who can talk for ten minutes about a roast but have a website that only shows the address.
Before and after, in practice
Before and after, in general terms. Every menu item and hour shown on this site is example data.
- This week's beansBefore:A photo of the chalkboard, posted once.After:A roast page with origin, process and tasting notes, current this week.
- Wholesale buyerBefore:Scrolls the retail menu and gives up.After:Finds a wholesale page and sends an inquiry that lands in your CRM.
What is not included
Stated plainly, so nothing surprises you later.
Selling beans online through a store we build. We link to the store or subscription platform you already use.
Writing tasting notes for you. You send the roast name, origin and notes; we lay them out.
On-site photography of your bar or roaster.
Packaging or label design.
What is included
Full site design
Homepage, menu, about, location and contact designed to your brand.
Wholesale and subscription page
A separate page designed for a bulk-buying visitor rather than a walk-in one.
Mobile-first layouts
Checked on real phone widths, not just a resized desktop screenshot.
Launch copy
About, hours and location copy written for you, in your voice.
Every plan also includes weekly management, hosting, one domain in your name, 5 revisions a month and researched articles. Full Shift and Open to Close add the AI receptionist, site chat and text replies. See everything in each plan.
How the work is done, step by step
- Step 1
List what you pour
We collect your standing menu, current roasts, brew methods and any wholesale or subscription offer.
- Step 2
Design the roast page
A standing page for current beans, origin and tasting notes that you update by sending a revision.
- Step 3
Separate the two buyers
Walk-in visitors and wholesale buyers get different pages and different inquiry paths.
- Step 4
Launch and keep it current
Weekly management keeps the roast page from going stale after launch.
Live in 7 days on Morning Shift. On Full Shift it takes 10 days because the AI Engine is trained on your menu and hours, and 15 days on Open to Close. A new roast after launch is one revision, done within 2 to 5 working days.
One monthly plan covers the design, the roast page and the wholesale page: Morning Shift at $117 a month, Full Shift at $247 a month plus AI usage, or Open to Close at $597 a month, plus the $647 one-time build fee, invoiced only after the site is live and approved. The number of roasts you rotate does not change the price. Each swap is a revision, with 5 a month included and $20 for each one after that.
- Morning Shift$117/ month
- Full Shift$247/ month + usage
- Open to Close$597/ month
Methods and tools we use
- A reusable roast and origin layout, updated by revision
- A separate wholesale and subscription inquiry path
- Wholesale inquiries routed to your CRM or inbox
- Brew methods written as real text that search engines can read
What owners say about coffee shop website design
Requests to change the bakery preorders page used to travel by hallway conversation. Approval and publication both refer to the same recorded version now. The site finally says what we approved, not someone's best guess at it.
Existing customers asking about bakery preorders had no front door of their own. Follow-ups reach the right thread quickly instead of starting a duplicate one. Our inbox is easier to read, and their morning is easier too.
What we guarantee on this work
No build fee until you approve
The $647 build fee is invoiced only after the site is live and you are satisfied with it.
90+ PageSpeed, or we fix it
If a page we built falls below 90+ on mobile because of our work, we fix it at no charge.
Your domain and content stay yours
The domain is in your name, and your content and articles are exported to you within 14 days if you ever cancel.
Conditions are in the terms: guarantees do not cover changes made by you or third parties, and the remedy is corrective work rather than a refund.
Want to see coffee shop website design on your own shop? In a 30-minute demo we show what the site would look like with your menu and hours.
Questions about coffee shop website design
Can the site show which beans are on offer this week?
Yes, the roast and origin page is a standing template you update by sending the new roast name and notes as a revision, turned around within the standard window.
Do you design a page for wholesale buyers separately from retail visitors?
Yes, wholesale and subscription inquiries get their own page with a simpler path to inquire, since that visitor is shopping differently than someone deciding whether to walk in.
Can the design explain our brew methods to first-time visitors?
Yes. A short brew methods page or section explains the difference between espresso, drip, pour-over and anything else you offer, so a first-time visitor can order with confidence.
Do you build an online bean store?
No, we do not build our own store. If you already sell beans or subscriptions through a platform, the site links to it clearly from every relevant page.
Can the roast page show roast dates?
Yes, if you send them. The layout has a place for roast date, origin, process and tasting notes, and a revision updates them.
We roast for other cafes. Can the site say so without confusing retail visitors?
Yes. Wholesale gets its own page and its own inquiry form, linked from the footer and the about page rather than from the main menu.
Can visitors ask whether a roast is in stock?
On Full Shift and Open to Close, the AI chat can answer routine questions from what is published on your site, and anything it cannot answer goes to a person.
Will the site mention the farms or importers we buy from?
Yes, if you want it to and have the right to name them. Sourcing detail is exactly what separates a specialty shop from a chain, so it gets its own space.
Does coffee shop website design include the menu board in the shop?
No. We design and run the website only. Printed menus and in-store boards are not part of the plan.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $117 a month, the $647 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.