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Ines Calloway

Cafe Website Strategist, Portland, OR

Ines spent seven years building ordering and menu systems for independent coffee shops before moving into web strategy, and still opens with the morning crew at a roastery two mornings a week. She writes about the parts of a cafe website that change by the hour: the menu, the queue, and what a phone shows someone standing on the sidewalk. She is a fictional persona and holds no food service license.

Ines Calloway is an editorial persona writing for GetCafeWebsite. Personas hold no professional licenses and nothing they write is advice for a specific situation.

4articles published
4subjects covered
Portland, ORWrites from

Writes about

  • Cafe website strategy
  • Daypart menu design
  • Local search for independent shops
  • Online ordering integrations
  • Mobile page speed

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