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Articles by Ines Calloway
Cafe Website Speed on a Phone: What Actually Makes the Page Slow
The visitor deciding whether to walk in is standing outside on mobile data. What genuinely slows a cafe website down, in order, and what to do about each one.
MenusWhy Your Cafe Menu Should Not Be a PDF
A menu published as a PDF or a photo is invisible to search, unreadable on a phone and expensive to change. Here is what a real menu page looks like instead.
Local searchGoogle Business Profile for Cafes: the Fields That Change Who Walks In
Which parts of a cafe or bakery's Google Business Profile actually affect who finds you, how to keep them matching your website, and the fields most shops leave empty.
Website designCafe Website Design: A Daypart Guide for Coffee Shops and Bakeries
How to design a cafe or bakery website around morning, afternoon and evening trade instead of one static menu page that treats every hour the same.
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